AI Sales Agent

The Question

A small commercial team at an artisanal DOP caseificio competes against industrial producers with 30-person sales departments and digital CRM systems. Can an AI agent — built on Claude — level the playing field?

The Setup

A small team. Claude as the intelligence layer coordinating prospecting, qualification, follow-up, and prioritization. Target: 47 identified paninerie, pizzerie, and gourmet bars in Milan. Product: artisanal DOP gorgonzola — cremoso, hand-pierced, aged on wooden shelves.

The caseificio makes gorgonzola the way it was made before industrial shortcuts — natural fermentation, hand-piercing (foratura manuale), traditional aging. The product is exceptional. The commercial infrastructure is not.

How It Works

Claude doesn't cold-call. Claude doesn't send emails. Claude coordinates.

The AI system serves as a sales coordinator: it researches prospects, builds briefing cards for each target, prioritizes outreach by likelihood of conversion, drafts personalized messaging, and tracks the entire pipeline. The humans do what humans do best — walk in the door, let the buyer taste the product, build a relationship.

This is not automation. This is augmentation. The AI handles the intelligence work that a small team can't do at scale. The humans handle the craft of selling.

Results

Experiment in progress. Details coming soon.

What We Learned

Too early. Check back.